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I’m surprised that the number of small business owners who see value in Google is so low. But I think Frank Reed’s analysis is pretty sound. This is likely based on most small businesses having no clue what Google+ is.

Sadly though it goes even deeper because most don’t even have the knowledge of what Google+ is and why it can be valuable. Simply knowing what they are missing is the first step.

I disagree that Google+ is more valuable to large businesses than small businesses. That may not be what Frank Reed is saying, but it appears to be the case. This:

I would posit that Google+ is truly valuable to larger businesses. Why? Because they have the resources to take advantage of what Google+ offers a business in terms of its SEO efforts.

coupled with this:

But optimizing your Google+ presence requires the usual resources that most SMB’s struggle with which is people, time and money. SMB’s often don’t do what many see as what is best for them in marketing because they simply don’t have these resources.

is what I’m basing that on.

I do agree that Google needs to target agencies like Reciprocal Consulting. These agencies are the conduit between the small business owner and Google as search engine and Web portal. Google+ is a social network, but it is more than a social network. It isn’t Facebook or LinkedIn. There is an additional element of search that I think is lost on most small business owners.

So what’s that mean? I think it means that agencies also need to help small business owners understand the benefits of Google+. Those benefits are something akin to social + search. Even then, I’m not sure that gets to the heart of it.

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