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It’s difficult to ignore Facebook. It’s the most trafficked website online and there’s a good chance that you use it even if to a limited degree. But is your site integrated with Facebook?

Facebook integration is easy to latch onto. Who wouldn’t want to be integrated with the most trafficked website online? A lot of people, actually.

When 42% of people using (or not using) a particular Web property express concerns over privacy, it should stop and make you think. No website has come under so much scrutiny over privacy issues as Facebook. It’s been criticized from every corner of the Web. And if your website is integrated with Facebook, then this should be of concern to you.

On the one hand, the benefits of Facebook integration cannot be denied. You are effectively given access to its billions of users worldwide. More realistically, you have access to every Facebook user interested in your niche. What percentage of them care about privacy?

Facebook integration becomes a major issue when you know how your customers feel about privacy, and about Facebook privacy in particular. If enough people refuse to interact with your site because of privacy concerns, then Facebook integration could work against you. This is one area where a little market research can go a long way. Do you know your customers that well?

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