It’s possible to spend too much time on social media promotion. But it’s not because you’ve spent X number of hours sending out links. If sending out self-promotional links is all you do, then it could be that your social media is simply ineffective. Rather, I want to talk about the time factor.
Social media is a lot of fun and you can get caught up in the fun and forget about your business. Don’t forget why you are there.
The best way to determine if you are spending too much time on social media is to note how much business you are getting in return for your efforts. You could be spending 1 hour a day on social media and that might be too much time if you aren’t getting any results. So what’s happening?
On the other hand, you could justify spending 3 hours a day on social media if you’re getting the business.
It’s possible that you are spending too much time on the wrong social media. Maybe you spend 2-3 hours a day on Facebook and you don’t get anything out of it but spend 30 minutes a day on LinkedIn and get at least one new customer per month. In that case I’d say scale back on the time you spend on Facebook and increase your time on LinkedIn.
Most businesses can get a decent return on their social media efforts just by spending 30 minutes to 1 hour per day. I’m sure you can too.