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When filling out your social media profiles, should you use keywords? I don’t see why not. In fact, I would encourage you to do some keyword research prior to writing your profiles and using the most popular and profitable keywords within your profile.

I’m not talking about spamming here. I’m not talking about excessive use of your keywords or inappropriate use of them either. I am talking about effective marketing.

Your social media profile on most of the social networks are crawlable and likely will be indexed in Google. So why not use your keywords? If those keywords are important to you in search, then they should be important to you in your social media profile.

For instance, let’s say you are filling out a LinkedIn profile and are the creative director in a theatre. What keywords would you use to describe what you do? Here are a few:

  • Creative director
  • Theatre
  • Entertainment
  • Media

If a particular job description entails the use of a specific keyword, then you want that keyword used in your social media profiles. You want to use it on any social media where you network with other professionals. So, if you use Twitter and LinkedIn for professional social networking but not Facebook, then you don’t need to worry about using your keywords for Facebook – but you do for the other two networks. If you decide that you want to use Facebook for professional networking, then use your keywords on Facebook.

Social networking is not an exact science. But it does impact search in some ways. Use your keywords.

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