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Is your content shareable? How do you know?

Creating content that is shareable is no easy task. There’s no magic trick either. It’s a strategy more than anything. You should consider how your content can best be shared before you create it. Don’t create it then wonder how you will share it.

The most important consideration in any piece of content is this: Does it make an emotional connection?

You have to connect with your intended readership. Pull on their heart strings. That doesn’t mean you should resort to sentimentality. What it does mean is you should let them know you are human, and don’t be afraid to address your topic from a real human need.

This can best be done if you put yourself in your audience’s shoes. What do they want? Answer that question and half the battle is won.

One effective way to appeal to emotions is to use humor. Keep it clean, but don’t be afraid to make your audience laugh. Laughter is great medicine. It also has a strong emotional appeal. People will remember you and they’ll want to spend more time on your website.

Nostalgia is another way to appeal to emotions. “Remember when …” posts are powerful because it puts people in a time and place that they remember fondly. If you can do that, then you can make a connection.

Remember, people make buying decisions emotionally. They also make sharing decisions emotionally. If you appeal to their sense of humanity, then you can get your content spread more widely.

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