Sales & Support 1-888-220-7361

Facebook has introduced its answer to Yelp and Foursquare, and in a certain sense Google Places and Bing Local, with a product called Facebook Nearby. This is a feature available to Android and iOS users.

Facebook Nearby looks to be a way for users to see what businesses are in the local vicinity while on the go. Are you looking for a restaurant? Use Facebook Nearby. Need a roadside emergency service? Use Facebook Nearby. How about a party planner? Facebook Nearby.

I haven’t used the service – yet – but it looks useful. Or course, it combines two of the fastest growing segments of online marketing – social and mobile.

Facebook Nearby Is Local Marketing At Its Finest

I like the idea behind Facebook Nearby. You’re already on Facebook every day anyway, socializing friends, hamming it up with fans, etc. So why not give you one more reason to stay there? Facebook Nearby gives you a reason to connect on your smartphone – and stay connected.

Local online marketing is often forgotten outside the realm of SEO, but Facebook Nearby bridges that gap, and it does it in a big way.

According to TechCrunch, Facebook Nearby works like this:

Similar to how it ranks stories in the news feed, Nearby looks at a ton of signals to determine what to show you first, including friends who’ve Liked a business, checked in, left a short text recommendation, or given the Place a star rating.

So what it looks like is, you don’t have to register to be listed in Facebook Nearby, but you do need to have some interaction with your brand. This is just one more reason to have a Facebook page.

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>