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If you have hired freelancers, or inside employees, to manage your Twitter account, you can now go back to see your Twitter archive. Consider this a brand new way to monitor your Twitter account, especially as it pertains to accountability.

Twitter moves quickly. And there’s no real digital way to monitor your tweets before they are posted. That’s why it could be important for you to go back and take a look at your Twitter archive, a new service feature the microblogging service recently rolled out.

Another reason you might want to access your Twitter archive is if you are being sued. If you end up in litigation, your Twitter archive could prove a valuable asset during the discovery phase of your lawsuit. It could actually help you win the case.

Besides holding your Twitter posters accountable, you can also detect other business problems with your Twitter archive. Have you handled a lot of customer complaints through Twitter? Maybe you have a deeper systemic customer service problem. Have a large majority of your sales or website traffic come from Twitter? Your archive could help you see what you are doing right on Twitter that you can then use on other social networks.

Your Twitter archive may not be the most important asset you have, but it can prove valuable in some situations.

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