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Online coupons are starting to become a big deal. They are much like their off line counterparts, but they have the potential to be found online by casual searchers using a search engine or social media. That’s a good thing for you, the business owner.

Like old-fashioned coupons, you can use online coupons to drive new business to your storefront or website. And it works.

One of the things that makes it work is social media. If your offer is so good that your prospects want to share it with their friends, then they will share it will their friends. They’ll share it on Facebook, Twitter, and through e-mail. They’ll share it on any social network where they have a presence, and they’ll use it too.

Online, you can offer the types of coupons that you can off line. You can offer 2-for-1 deals, minimum purchase discounts, coupons that are good only for certain days, perpetual coupons that are good any time of the year, and you can be as creative as you can be with your traditional off line coupons. Your customers can print the coupon and bring it to your business, download it to their mobile phones, tell you the coupon code when they call in their order, or enter the coupon code into a field on your website form.

If you think it through all the way, you’ll see that online coupons are another opportunity for you to reach new customers and increase your business. And they’re as social as other online tool.

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