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Social media is changing – again. Of course, online marketing changes daily, but big changes occur in the online landscape about every 3-5 years. I won’t bother going into the history, but trust me when I say we’ve seen big changes happen every 3-5 years for the past 20 years. In some years we’ve seen multiple big changes shake things up.

In the last year a new social media site sprung up that caught a lot of people’s attention. It’s called Pinterest.

The concept is simple. Users “pin” images and have the opportunity to write a little commentary about the images they pin on their pinboards. Their pins link to the original content on another website. As it turns out, Pinterest users are more likely to make buying decisions than Facebook users. Who would have guessed (note the sarcasm)?

On another note, LinkedIn is perhaps the best business-to-business social networking tool online. A survey shows that 30% of B2Bs see LinkedIn as a top marketing priority. Another 20% consider their company blog to be essential. Again, any surprises there?

So what’s the takeaway?

If you have not put your business into the social media arena, now is the time. Scope out which social networks offer you the best opportunity for a positive return on investment. If your site is highly visual, Pinterest may very well hold the keys to your success. If you are a B2B, LinkedIn has a lot to offer.

Social media is not a panacea for every business ill, but it is a good way to meet new prospects and develop relationships for your future business.

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