Pinterest is the new kid on the block and already it has surpassed Twitter in traffic numbers. But don’t get excited just yet.
We’re only talking about one month. Was that a fluke or is Pinterest still trending upward? Will that trend continue over time?
And if it does, will traffic from Pinterest convert?
It’s best to understand that Twitter and Pinterest are two different social networks and therefore have two different sets of demographics. That might make it unfair to compare the two.
For instance, Twitter is mostly women and mostly younger people. Twitter, on the other hand, is mostly male, but only slightly. Twitter is also heavily used among the African-American and Hispanic demographics. It’s also a mostly younger crowd.
Any time you use a social media site you should take some time to study their users. Who else is using that site? If your targeted audience doesn’t use the site, then it doesn’t matter how much traffic you can potentially get from the site.
If your target market is mostly women, then Pinterest is a good bet for you. That’s not to say that you can’t use Pinterest if your target market is mostly men. But you have to understand how to reach the men who are using Pinterest, so familiarity with the platform and its limitations is also necessary.
Most marketers can effectively use Pinterest and Twitter side by side, but don’t try to use them the same way. They are different social media services and your audience will require a tailored approach.