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Would you believe me if I said that Pinterest drives more traffic to websites than Yahoo! and Bing? According to this article, it’s true. Pinterest trails only Google and Facebook in terms of outside referrers according to numbers tracked by Shareaholic.

So, does that mean you should be using Pinterest? Not necessarily.

The test for using a social media website for your marketing initiatives should not be how much traffic it generates for other marketers. After all, what works for one company may not work for yours.

The most important thing to consider when deciding whether to use a particular social media network for marketing is the demographic make-up of its user base. Is there a significant number of your target audience using that social media site? Are they likely to find your content on Pinterest interesting and useful? If the answer is “yes” to both of those questions, then go ahead and use Pinterest.

Of course, you can ask those questions of any social media website and substitute “Pinterest” with the name of that website.

Pinterest is a great social network. It can be very effective for marketing purposes, but it isn’t for everyone. Before you jump in and start Pinteresting, take some time to determine whether or not you can get the proper mileage from pinning your images.

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