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If you run frequent social media campaigns, you will undoubtedly use certain applications to assist you with posting messages. There are quite a few of them out there. The purpose of this blog post isn’t to discuss the merits of those applications or compare them. What we’d like to discuss today is whether or not it is prudent to pre-schedule your social media messages.

Some of the applications you can use allow you to pre-schedule your social media messages on the various social media sites.

Hootsuite, for instance, will allow you to pre-schedule messages on Facebook and Twitter, but you can’t pre-schedule on Google+. Do Share is a Google Chrome application that allows you to pre-schedule messages for Google+, but you have to be logged in for those messages to actually post.

Despite these drawbacks, there are benefits to pre-scheduling. First and foremost is time management. By pre-writing and pre-scheduling your messages, you can save time. Write your messages in advance and schedule them to post when you want them to.

I’d be careful to rely on this method too much. You still want to interact with your audience, retweet and re-share posts on the various social media sites you participate on. You want your presence to be personal and approachable if not spontaneous. Still, pre-scheduling some of your messages – those that are not necessarily timely or that are easy to write and can be posted at any time – can benefit you in the long run.

Our recommendation: Pre-schedule certain posts that you can share at any time without detriment. More timely messages should be posted when prudent for your business and your audience.

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