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You might be wondering whether Facebook has any interest in quality – particularly in quality content on your news feed. But a recent article at Constant Contact illustrates just how Facebook does see quality.

To summarize, Facebook’s idea of quality seems to be:

  • Timely and relevant content
  • Content from trustworthy sources
  • Content that is shareable
  • Genuinely interesting
  • Isn’t trying to game the news feed
  • Not considered “low-quality” post or meme by users
  • No one would complain about the post in their news feed

In other words, Facebook views quality much the same way the rest of us do. If it’s shareable, derived from a trustworthy source, timely and relevant, and not annoying, then it’s probably quality content.

What’s the takeaway here?

When you create your Facebook content, do you have a specific set of quality guidelines to help you achieve the best content for your wall and your friends’ news feeds? If not, why not?

You should. In fact, you should set up some guidelines for your Facebook posts (and social media posts, in general) to help you and your team think more deeply about your social content. Are you just posting links? Maybe you need to be more diverse in what you post. Are you posting three-week old data? Make your content more current.

The bottom line is to think of your Facebook content in the same terms that your friends are going to think about it. Go for quality, not quantity.

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