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Not long ago, Pinterest introduced what it’s calling Rich Pins. There are three types of such pins currently: Product Pins, Recipe Pins, and Movie Pins. Each type of pin adds specific types of information to the pin that could benefit your customers and ultimately lead to more sales for you.

Product Pins include information such as product name, price, and availability. That way, customers know before they ever visit your site what they are looking at and the potential investment on their part. As a result, you’ll likely see an increase in your conversions-to-referrals ratio.

Recipe Pins include the title of your recipe, ingredients, serving size, and preparation time.

Movie Pins show title, rating, director, cast, release date, and run time.

I have to say, if you run an e-commerce store, then you should add Rich Pins to your website. If you run a restaurant or share recipes, then Rich Pins would benefit you and your customers. In the movie business? They’ll help you too.

There are three ways to add Product Pins to your website: Embed, Schema.org, and RSS feed. You can add Recipe Pins in two ways: Schema.org or hRecipe tag. Movie Pins can be added using Schema tags, then you show them how your Movie Pins look through Pinterest for Developers and wait for e-mail verification.

Learn more about Rich Pins from Pinterest’s help pages.

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