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Yesterday we discussed whether you should optimize your website for Facebook in light of the social media leader’s relationship with Bing. Today I’d like to discuss whether you should get ready to optimize your social media campaigns for Google.

Well, I’ve been reading a few places today that Google is launching its own social network through Gmail. So does that mean you should go all out and plan a social media marketing campaign to target Google?

Not so fast. Give them a chance to prove themselves first.

Personally, I think you’d do better to spend your time optimizing web pages for Facebook. Google may have some nice social features, but it’s not a social network. And I think it will be a long time before it will compete with Facebook and Twitter.

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