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Skype and Facebook are becoming more and more intimate every day. If you use both, or one or the other, then you should consider incorporating their integration into your business model. There are some very powerful ways to use them for your business.

First, the integration: Late last year, Skype announced that it would add Facebook’s news feed into Skype as well as include all of your Facebook friends’ into your Skype phonebook. Recently, however, Skype announced that you do not have to log in to Facebook separately to use certain features. You can interact with your Facebook friends through instant messaging with Skype, Like their comments, and comment on status updates – all through Skype.

If you can do all of that through Skype, then you can interact with customers, perform customer service functions, and even sell to your Facebook friends through Skype. It won’t be long before you’ll be able to make phone calls and hold video conferences on Facebook through Skype.

Here’s a tip: Add a Skype call button feature to your website. When you get questions for customer service, or questions about your product, from your Facebook friends, invite them to your website to call you through Skype where you’ll answer their questions directly in real time using voice and video. From there, it’s one small step to closing a sale.

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