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Social Times says it is. And it’s easy to see how they’ve arrived at that conclusion.

Social media like Facebook, Twitter, and LinkedIn have been going through heavy growth phases in the last few years. At some point, that growth is going to slow down. Social Times is saying that could be this year.

By slowing down, they don’t mean that growth will go negative. Rather, the social media sites will continue to grow, but at a much slower rate.

What’s that mean, exactly? It means that the social media users who are on those sites will be more savvy and sophisticated than the users of the past five years. As such, they will be more discerning users and less likely to click a link out of curiosity. You’ll have to work harder to get that click and to make the sale.

When it comes to social media marketing, there are several components that are necessary to run a successful and engaging campaign. Here’s what you have to think about:

  • Competitive Intelligence – Who is your competition and what are they up to?
  • Market Research – Who is your target market, when are they online, which social media sites do they use, and when do they use those sites?
  • Strategic Planning – Which social media sites are a best fit for you, what times of day should you be posting, and what messages should you be promoting?

Gone are the days when you can just log in and start tweeting. You need a social media marketing plan and your plan should begin with research.

2 Responses to “Is Social Media Marketing Getting Harder?”

  1. Hi, your post just missed a perspective analysis of Social Media. Social sites for “customized option” gives us a better chance to interact with others across the world. Now, for campaigning your business you would not knock the door of traditional concept. But you have got a platform to expose your own branding values to others. Multiple opportunities have been opened to tell what you think about your business & the main thing is that your business have now become “Subjective” when you are your using reputed Social Sites. Thus Social Media is SOCIALIZING YOUR BUSINESS FOR MORE ROI(Rate of Interest) RESULTING FROM MASSIVE CROWD-SOURCING.

  2. Hi, your post just missed a perspective analysis of Social Media. Social sites for “customized option” gives us a better chance to interact with others across the world. Now, for campaigning your business you would not knock the door of traditional concept. But you have got a platform to expose your own branding values to others. Multiple opportunities have been opened to tell what you think about your business & the main thing is that your business have now become “Subjective” when you are your using reputed Social Sites. Thus Social Media is SOCIALIZING YOUR BUSINESS FOR MORE ROI(Rate of Interest) RESULTING FROM MASSIVE CROWD-SOURCING.

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