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Constant Contact is predicting that social media marketing will become a mission-critical activity in 2013. Funny. Some of us thought it already was.

It’s already an established fact that Google is relying on social media cues in its search algorithms. While that might not exactly spell “mission-critical,” it’s pretty close. If you want your websites to rank in the search engines, then you should be doing some type of social networking. For search, I’d say the most important social media sites are:

  • Twitter
  • Google+
  • YouTube
  • Pinterest

But not necessarily in that order.

Facebook is important for other reasons. If you use Facebook, much of what is done on Facebook is walled off from Google’s robots, so you won’t get a lot of search traction. You could get some traction on Bing through Bing’s social search features, but that’s it.

On the other hand, if you have a Facebook page, then that might get you some search traction – even on Google. Even that is suspect, but it’s possible.

In 2013 – I think Constant Contact is onto something – social media will become much more important, and not just in search marketing. You should spend some time now brushing up on each of the major social networks and what they have to offer. Learn how to use the tools and get yourself involved. 2013 will likely be a year that defines the winners and losers in a lot of niches based on the social media question.

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