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Constant Contact has an innovative Facebook technique. They’re offering a free download of 100 social media mistakes to avoid, but to get the download, you need to like their Facebook page. That’s a good idea.

As a preview, I’d just like to mention what some of those mistakes are. The report focuses on four social media sites:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest

For Facebook, Constant Contact says you should talk with your customers not at them, respond to comments and questions, and monitor your page on a regular basis. There are a total of 25 mistakes to avoid regarding Facebook.

Among the 25 mistakes listed for Twitter, CC says to make sure you leave enough space in your tweets for retweets, shorten your URLs, and don’t abuse the hashtags.

LinkedIn advice offered by Constant Contact include completing your profile, including a photo on your profile, and consider the SEO benefits.

Finally, among the 25 tips offered for Pinterest, CC says you should link to Facebook and Twitter, keep your personal and your business pin boards separate, and pay attention to your analytics.

Reciprocal Consulting agrees with all of these tips. Social media is an always changing landscape. What works today may not work tomorrow. That’s why it is important to keep up with the latest developments in social media and to employ those strategies that work well.

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