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Optimizing for social media traffic is a bit different than optimizing for search engines. But there are similarities. When you optimize your landing page for search engines, keywords are extremely important. After all, people will find your site by those keywords. But with social media, while keywords are important, they aren’t the most important thing. Social media users look for something different.

First and foremost, they want a unique experience. Keywords are good for ensuring those social media pages achieve better rankings in the search engines, but what happens if someone finds your content in Digg or StumbleUpon and arrives there from a search engine? You still want them to go to your website and that will take a different approach than merely sprinkling your content with keywords.

Your headline is very important. It should attract attention. More than that, it must get the click. Social media users have two things to go on in deciding whether or not to read your content: The headline and the description, or summary. The headline, more than anything, will determine whether or not they read your content.

What should a headline do? Three things:

  1. Arouse curiosity
  2. Tell the reader what to expect from the content
  3. Use your primary keyword

Understand that Nos. 1 and 2 and more important than No. 3 when it comes to social media optimization. Yes, you want your keyword there for the search engines, but human readers care about the content. It must answer their most pressing questions or make them believe that your content will answer those questions. Get them to click. That’s the goal. And if you achieve that then you’ve done your job.

2 Responses to “Social Media Optimization Tip: Headlines Make All The Difference”

  1. I don’t think enough bloggers realize how important their post titles are. Using your main keyword is essential to getting that post ranked appropriately. Great tips!

  2. I don’t think enough bloggers realize how important their post titles are. Using your main keyword is essential to getting that post ranked appropriately. Great tips!

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