Social media optimization (SMO) has come into its own. Not only do most webmasters today try to learn everything they can about search engine optimization and the methods the pros use to get ranked for their most important keywords, but they are also learning everything they can about social media optimization. Some webmasters actually spend more time on the latter than on the former.
The best SMO in the world is also the simplest. You don’t even have to leave your website. The goal is to get your site visitors to do the work for you.
If you’ve visited many websites at all then you’ve likely seen the share buttons. They come in various sizes, shapes and colors. Some say “share”, some say “bookmark this” and some use another phrase. But there is almost always an icon, a chicklet, and a link that allows your site visitors to easily share your content on their favorite social sites. And some even allow your visitors to e-mail your content to their friends.
The key is to learn your audience. Are they heavy Digg users or Stumblers? Are they Twitterers? Do you use e-mail more frequently?
If you learn the online social habits of your visitors and provide them an easy way to share content in their preferred content and at their preferred online haunts then you’ve got a big piece of the social media puzzle solved. The rest, as they say, gravy.