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Search Engine Journal makes a convincing case that marketers should tweet their content more than once. To summarize, here’s what one publisher found through a study conducted on Twitter:

  • Tweeting a blog post multiple times results in more traffic to your blog.
  • By tweeting the same content several times throughout the day you can reach people in different time zones. Our comment: That’s very important if your audience is global, much less so if it is local.
  • You can reach new followers with each tweet. Our comment: Even though local businesses aren’t concerned about multiple time zones, there may still be a benefit to tweeting at different times of the day as people often have different social and work schedules based on our 24-hour economy.
  • You cant test different headlines to see which one is more effective.

One thing I found particularly interesting is that the writer of the article mentioned that after testing several headlines she would go back and change the original title to a blog post. Here’s what she says in her own words:

When we see a big difference in engagement on a different headline like that, we usually go back to the original post and change the title itself (the URL never changes, just the heading of the blog post), so this can be a really useful learning experience for us, as well as helping us share our content with more people.

That’s not a bad idea. Maybe it’s time to rethink your social media strategy.

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