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How do you use Twitter? Or, do you use it?

If you’re like most people, you’ve flocked to Twitter to see what the big fuss is about and you’re not quite sure how to use it. What is this thing called Twitter? There’s so much going on yet you haven’t quite figured out what to make of it, or how to use it.

Rest assured, there are as many ways to use Twitter as there are people using it. It’s a very flexible and versatile social media tool. That’s one of its strengths.

I know people, for instance, who simply use Twitter to listen in on what is being said in cyberspace. They use it for competitive intelligence. They also use it to hear what their customers are saying. They follow who they want to follow, then listen.

There are other people who just can’t seem to say enough. Any time something happens around the world, they have to tweet about it. They tweet their blog posts, they tweet the natural disasters, they tweet their grandma’s pea soup, they tweet other people’s blog posts, they tweet industry insider news, and the list goes on. Which way is the best way to use Twitter?

In truth, there is no best way to use Twitter. Most business owners and managers can benefit from using Twitter in a variety of ways, and that includes both listening and shouting. The key to effective Twittering is to figure out your strategy before you start, and to be consistent over time. But don’t be afraid to change your strategy midstream either.

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