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First, Facebook rolled out brand pages for businesses. Then Google+ hit the scene and within three months had introduced brand pages. Now, after several years of successful operations and climbing usage, Twitter is introducing brand pages.

Unfortunately, not everyone can have one just yet.

But with 76% of small businesses saying they use Twitter, that open-to-public launch could come soon.

Currently, Twitter brand pages are only open to a few big brands such as

  • American Express
  • Best Buy
  • Bing
  • Chevrolet
  • Coca-Cola
  • Disney
  • General Electric
  • McDonald’s
  • Nike
  • PepsiCo
  • Staples
  • Verizon Wireless
  • Heineken
  • Subway
  • and Paramount Pictures

just to name a few.

Once Twitter’s brand pages go public, it looks like small businesses will have a troika (triumvirate?) of social media brand pages to promote. So the big question is, what will be the most effective way to promote all three brand pages for maximum effectiveness?

It’s become apparent that each of the social media websites cater to specific personality types. Marketers have discovered that Twitter audiences and Facebook audiences do not line up as the same. Therefore, promotions to each service need to be unique.

That will undoubtedly be the way going forward as well. When you run your brand page specials, you’ll have to have one for Twitter, a separate one for Facebook, and then one for Google+. Are you ready?

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