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You’ve spent hours upon hours of time pushing your content through social media channels and analyzing the results. You get lots of traffic to your website only to see it bounce and go somewhere else. Is this how social media is suppose to work, or are you doing something wrong?

Traffic generation is good. I’m glad you are able to attract visitors to your website, but is your traffic targeted?

It’s better to get 100 highly targeted users to your website than to attract 1,000 non-targeted users. The targeted users are more likely to stick around and check out your content, maybe even buy something. Non-targeted users are more likely to go somewhere else.

It’s important to realize that just because you have a social media presence doesn’t obligate anyone to show up at your business website. People aren’t going to do that. But they will visit your website, and even buy something, if you have what they need.

Social media marketing is not about attracting the highest number of website visitors. It’s about attracting the right website visitors. If you aren’t doing that, maybe it’s time to re-evaluate your social content and see if it’s doing the job you want it to do. You’ll get a higher click-through rate and more conversions if you focus on the traffic you want rather than the traffic you can scrounge.

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