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According to a recent survey, Facebook is the most effective social media website. Surprised?

A look at the numbers is really telling:

Very Effective:

  • Facebook = 36%
  • Twitter = 14%
  • Video sharing = 14%
  • LinkedIn = 10%
  • Review sites = 7%
  • Google+ = 5%
  • Local/daily deals = 5%
  • MySpace = 1%

Moderately effective:

  • Facebook = 47%
  • Twitter = 32%
  • Video sharing = 23%
  • LinkedIn = 24%
  • Review sites = 12%
  • Google+ = 7%
  • Local/daily deals = 6%
  • MySpace = 2%

Don’t use the site:

  • Facebook = 4%
  • Twitter = 24%
  • Video sharing = 47%
  • LinkedIn = 38%
  • Review sites = 65%
  • Google+ = 70%
  • Local/daily deals = 76%
  • MySpace = 81%

I don’t think anyone is surprised that more than 80% of small businesses aren’t using MySpace. What is surprising is that 76% of small businesses aren’t using the local and daily deals websites. Or that 65% aren’t using review sites.

While it’s easy to say that Facebook is effective for the small businesses that are using it, it’s really difficult to compare it to sites they aren’t using. Can we really compare?

Who’s to say that review sites and local deals sites wouldn’t be more effective if more businesses didn’t use them?

The question on everyone’s mind is whether or not there is a social media site poised to give Facebook a run for its money. Right now it seems that Google+ might have the mojo, but getting small business owners to try it seems to be the challenge.

If you are a small business owner and you’re ready for social media, are you going to try Facebook? Do you see an alternative?

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