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Last month, Facebook CEO Mark Zuckerberg announced that there are now 1 billion people on Facebook. 1 billion. That’s 1/7th of the world’s population. And it continues to grow.

As more and more people come online, the number of people using Facebook will also grow. There are an estimated 2.5 billion people online around the world right now. So 1/5th of that number are also using Facebook. That’s a big pool of people that could potentially see your Facebook page or interact with you in some way through Facebook.

Is it any wonder then that brand pages are as popular as they are? If you’ve wondered why big brands are taking to Facebook, there’s your clue. There are a lot of potential customers there.

But that’s true for Mom & Pop as much as it is for McDonald’s or any of the world’s largest brand names. Put your business online and give it a Facebook presence. This is the future of marketing.

But it’s not enough to simply add a Facebook page. What you really want to do is market that page, and there’s more to it than simply joining Facebook and building a brand page. Link to your page from your blog or website. Promote your page through other social media outlets. If you do any paid advertising, then drive traffic to your page through Google AdWords or Facebook’s own paid advertising model.

People are looking at brand pages. Don’t let them down.

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