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Social networking site LinkedIn started out as a place for hungry job seekers to find employment. Then it blossomed into so much more. They added forums, communities, a question & answer board, and a load of features for business people. And they started growing by leaps and bounds.

Not long ago they added a new feature that has grown quite rapidly – business pages. Recently, they hit the 3 million mark with business pages created. 500,000 of those were within the last 12 months.

From the way the service is growing, it wouldn’t be surprising to see another million business pages added in the next 18 months. Yours should be one of them – if it isn’t already.

Because so many business professionals are using LinkedIn, if you run a business to business operation, then you should be there too. One of the reasons so many business owners and executives are using LinkedIn is because it doesn’t have all the circus-like distractions that Facebook has, which more a destination for business to consumer operations.

Social networking is here to stay. You have to go where your audience is. You can’t be on every network. You have time to manage. Pick your venues wisely. LinkedIn is for businesses.

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