There is a tendency to discuss reputation management and social media as if they are two separate subjects. Of course, they are – to an extent. But the two are really intertwined. Social media optimization is reputation management; and reputation management involves social media.
Just to illustrate how married the two are, consider this anecdote I recently came across while reading online. An author of an article detailed how she monitored the social media conversations of potential business partners. Her first step was to ascertain the usernames of some of their social media accounts. She then exercised some savvy and searched for more accounts under those usernames.
But the sneaky part was when she rolled up the feeds from all the social media profiles of those partners into one master feed. She then ran the feed through two filters. The first filter was a filter for important keywords related to their niche. No big deal there. But the second filter was a filter for negative reputation terms, or red flag words like “sex”, “party”, “drugs”, etc. Hmmm, now that’s sneaky.
There are two sides to this equation. The first is how easy it is to monitor someone else’s reputation and see if it is the type of person you want to do business with. The second side of that equation is how scary it is to know someone else can monitor your reputation that way.
Why is that scary? If you have nothing to hide it shouldn’t be. And that’s the point. Are you carrying yourself online as if you have nothing to hide?
In our view, social media is reputation management.