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An excellent article on social media by Greg Sterling got me to thinking. In the second paragraph he says:

One day in the very near future Facebook is likely to supplant Yahoo as one of the top two Internet destinations, the other being Google.

At first, I didn’t think anything of it. But then I got to thinking on it. He’s right. Facebook and Twitter continue to grow (though Twitter is a long way off from overtaking Yahoo! in traffic while Facebook is within driving distance). It is quite possible, and maybe even likely, that Facebook will become the second most trafficked site on the Web. And if that happens then it is feasible that it could become the No. 1 site as well.

Spammers continue to bombard the search engines with bad results and the search engines find it more difficult to filter the spam out. Several popular SEOs have pointed this out. Given that, the mood of the public could shift from confidence in search to confidence in social media. But when will that happen? Could that happen? What do you think?

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