Will Twitter Kill Your URL Shortener?
One thing that all of us who use Twitter will need to keep an eye on in the near future is whether or not the URL shortening service we are using on Twitter is going to survive Twitter’s growth. According to Website Magazine – August 2010 issue – Twitter will be rolling out its own URL shortener soon. If that happens, look out. We could see an epidemic of URL shortening services going under.
If that happens then there will be thousands of links from tweets to web pages that will be broken. You’ll either have to go back and change the URL shortening service for those tweets or just eat it. Of course, if that happens then Twitter could automatically default to its own URL shortener.
If you use the same URL shortening service for other social media sites that you use for Twitter and Twitter drives that service out of business then you’ll also lose the links from those other services. There likely will not be any default to fall back on at those services – depending on the service, of course.
One of the benefits to Twitter’s URL shortening service will be metrics. You’ll be able to see how many people are clicking the link, retweeting the link and interacting with it in other ways. It’s possible that this could be a paid service so not everyone will have access to the metrics. Possibly. Keep in mind that I don’t have inside information.
Still, if Twitter does go public with its own URL shortening service, you can expect the way we all tweet to change accordingly.
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