Yahoo! Courts Facebook, Expects Big Returns
It should come as no surprise that Yahoo! has announced that it will start using Facebook Connect on its properties. After all, Bing owns stock in the social media leader. And in the wake of the Yahoo!-Bing partnership looming on the horizon, it was probably a part of the deal.
Still, Bing in the picture or not, the partnership makes sense. Here’s what the Yahoo! press release says:
Yahoo!’s Facebook Connect integration will give consumers richer experiences on Yahoo!, including in Yahoo! Mail and on properties like Yahoo! News, Yahoo! Sports, and Yahoo! Finance. It will enable them to connect with Facebook friends on Yahoo!, view a feed of their friends’ related activity on Yahoo!, and share content—such as photos from Flickr or comments on news stories—with all of their friends on Facebook. The content that consumers share with Facebook friends will then create a loop that drives visitors back to Yahoo!.
Well, that’s what social media marketing is all about, isn’t it? Sharing with friends what is important to you. And if Yahoo!s visitors are doing that on Facebook it will drive more traffic back to Yahoo!, which may lead to more searches using the Yahoo! search engine – at least, that’s what Bing and Yahoo! are hoping. More people using the search feature on Yahoo! will mean more opportunities for Yahoo! to raise more revenue and give Bing (RE: Microsoft) an opportunity to study what people are searching for in order to improve its own search technology.
A marriage made in heaven, yes?
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