Yahoo! is still full of surprises. On its Yodel Anecdotal Blog, the veteran Web portal has announced a deal with Twitter. But this deal is a bit different than the previous deals struck between Twitter and search engines Bing and Google. This deal actually offers Twitterers a way to update their Twitter status from Yahoo!
But will users actually use it that way? That remains to be seen, but I’m betting that some users will.
Still, that’s not even the best part of the deal. The real meat of the deal, and the part that offers the best social media optimization benefit, is this:
Whenever you produce social actions on any website (like comments on articles, ratings, buzzes on Yahoo! Buzz) that you’ve allowed to appear on Yahoo! Updates, those actions can also be shared automatically with your friends on Twitter.
What I think this means is that Yahoo! users will soon have more ways to expand their social networks. I see a day when marketers will spend most of their day and their marketing efforts updating their statuses on Facebook, Twitter, Google, Yahoo! and their other important social networks. Or, they could just head right to Yahoo! and update all of their social networks at one time. In the near future, you’ll at least be able to update your Twitter status and take care of a few other social actions from Yahoo!
How’s that for a heightened sense of social media optimization?