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Are you a CEO? Do you have direct access to the CEO at your company? If so, then you should do everything you can to convince him or her to open up a Twitter account and start tweeting.

According to the latest survey, 77% of consumers and 82% of employees trust a company more when its CEO tweets.

Tweeting puts your CEO on the front line of customer service rather than hiding behind a desk on top of a 700-foot ivory tower. That spells “inaccessible,” and in an age of expected accessibility it is the cardinal sin. Your entire company will benefit if your CEO isn’t afraid to get his social media hands dirty.

That doesn’t mean he should just jump in without getting a primer first. Certainly, you should have your PR or marketing consultant discuss the pros and cons of Twitter and develop a social media strategy.

I wouldn’t stop at Twitter either. Try out Facebook, Google+ and LinkedIn as well. All of your top executives should have a social media presence.

It’s hard to ignore social media in today’s world. It’s so expected that if you ignore it you will be relegating your company to the trash heaps of history. And there are enough companies heading in that direction without yours joining them. The best part about social media is that you don’t have to spend all day working it. You can have a viable plan with just 15-30 minutes a day.

If you’re a CEO, work out your social media plan now.

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