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Google and a few other large websites have been racing to a more open Web for some time. OExchange is the latest protocol in that race and it could be a deciding factor in how social sharing ends up on everybody’s top priority list.

Currently, if you want your website visitors to share your content to multiple sharing sites then you have to provide them with multiple buttons or a single button with access to multiple APIs. For instance, Share This and AddThis utilize the API of the various social sharing sites they support, but that can often be cumbersome. OExchange would be a single protocol that is accessible across multiple platforms and reduces the need for multiple APIs.

In other words, your site visitors will be able to share your content to every service that supports OExchange with a simple click. The need for services like ShareThis and AddThis would be reduced.

One benefit to this would be an increased load time for your website as the multiple API protocols won’t be necessary for sharing the data and slowing down the speed of your site. Another benefit would be site visitor happiness.

What do you think? Is OExchange another step in the evolution of social media optimization? Is it necessary?