Facebook and Bing have been partners for some time. Recently, Facebook has started to get a little bit more aggressive at promoting search to its users.
The Bing ad appears to Facebook users when they log out of their Facebook accounts. Evidently, that happens often enough that Facebook thought it might be prudent to capture those users with an ad promoting their preferred search engine – Bing. Of course, it’s still too early to tell if the promotion has resulted in Bing picking up any market share. But it could happen.
What’s even more important is, How will this affect businesses who use Facebook? Or businesses who SEO their websites for Bing?
That brings up another point. ARE you SEOing your website for Bing? Of course, you should be.
Bing has nowhere near the search market share that Google has, but it’s still a sizable enough of a market share that you shouldn’t ignore it. People do still search the Internet with Bing and it seems that more and more people are doing so. Many websites show Bing as in the top five among referrers to their website. And that’s signficant.
If Bing is listed in your referrer log as a site that sends traffic to your website, then you should do as much as you can to encourage that traffic. SEO your website for Bing search. That means new pages and old pages.
You can improve your website’s Bing SEO for old pages by checking your rankings and tweaking your pages with some type of multivariate testing. You should employ solid SEO practices for your new pages to see how you make your Bing SEO shine.
Bottom line, don’t ignore Bing – or Facebook – for traffic.