If Google+ had a blog comments system as a part of its service, would you use it? There are plenty of reasons why you should think about it.
First, such a blog comment system would offer your blog an additional layer of SEO. Comments made on your blog through the Google+ service would most likely receive preferential treatment in the search engines. And that would benefit you as well as your commentators.
Another reason why Google+ blog commenting would be a decent service is because every time you used it your reputation within the Google brand of services would get a boost.
Those two reasons alone are good enough to say that it would be worth it. But should you also drop your Facebook comments?
When it comes to Google+ or Facebook, I’d say don’t pit them against each other. There’s no reason you can’t use both. Some of your Facebook friends won’t use Google+ and some of your Google+ friends won’t use Facebook. If you had both comment systems on your blog you would end up with a wider reach.
What’s really important in today’s online marketing climate is that you make the most of all the tools at your disposal. Are you doing that?
Blog comments for SEO get a lot of flack – and for good reason. If you spend your time leaving comments on blogs within various niches just so you can get a coveted link back, then there’s a pretty high chance that you are a spammer. Many of your comments may not even get approved. If that the case, then you are wasting your time.
So what would cause a blog comment to get deleted without being approved by the blog master? Here are some reasons your blog comments might get trashed with barely a read:
- It is obvious spam; the blog comment contains multiple links with unrelated anchor text and is even written in such a way that it is mere gibberish. If you can’t take the time to write a cogent comment, don’t expect it to be approved.
- It appears on an unrelated blog or unrelated blog post. If your comment is about rotating tires and it appears on a dentistry blog, it’s likely spam. Or, if your comment about rotating tires appears on an auto mechanic’s blog but the blog post is about changing spark plugs, then that could be considered spam.
- You don’t use your name. Rather, you use a keyword phrase like “Tire Rotations” within the name field.
- Your comments contains multiple links within the body of your comment, each one trying to garner keyword anchor text juice.
These are just some of the reasons why your blog comments might be considered spam and deleted. Take the time to leave good comments on the right blogs and they’ll be approved.
It’s hard to believe that many SEO companies, Internet marketers, and companies online are using blog comment tactics from 2005 – tactics that aren’t at all effective and could hurt your reputation. On a daily basis, Reciprocal Consulting deletes spam comments, and some of them are from other Internet marketing consults who should know better.
Here are 5 specific ways that your blog comment might be considered spam and sent to the spam folder or the trash bin:
- Your comment is generic and adds no value to the blog. I see this all the time. Comments that are written and are so generic they could appear on anybody’s blog. If you aren’t commenting on something specific within the blog post you are commenting on, then your comment could be considered spam.
- The name you add to the comment form name field is your company name or a keyword. People like reading comments from other people. Companies and keywords don’t interact well with people. You’ll get more respect for your comments if you add them under your own name.
- Your e-mail address doesn’t match your domain name. This one is particularly puzzling when I see a comment from a Web marketing company representing a client and the e-mail address is from the Web marketing company’s domain rather than the client’s. I delete them.
- Your comment is full of links. The reason we ask for your website address is so that you can get a link back for your comment. There’s no need to add multiple links to your comment. We consider that spam.
- Your comment is in a foreign language. I see this often enough that it’s worth a mention. Why comment in Japanese or Spanish when the blog you are commenting on is English? I’m just saying.
With all the valid link building strategies available today, blog comment spam isn’t necessary. Why waste your time?
Mark Schaefer thinks it is. Quite frankly, I think it’s been ugly for a long time.
The practices described by Mark at WebProNew, fake comments and the like, have been going on for as long as I can remember. They’ve been going on in blogs ever since SEOs have discovered that blogs are good SEO tools. Before that, forum comments were all the rage. In fact, today, the gray hat SEOs will hire people to write fake blog and forum comments that work together.
It’s a seedy practice, no doubt. And there is an ethical fine line. I mean, if a professional blogger likes your comment and tries to e-mail you with a response or to solicit a deeper relationship, that can lead to a real ugly scenario real fast. Do you respond as if you are a real person and lead them on, or do you come clean and tell them you are a fake? Either way, you lose. And so do they.
That’s not to say that all SEOs are bad people, nor that all SEOs are shady characters. Most are doing a good job. But I’d like to draw your attention to one of Mark’s comments:
This is a slippery slope that will lead to regulation. All it will take is one high-profile case that blows the lid off these practices. And we will all lose if we have to endure new rules and the cost of compliance.
I can feel Marks’ anguish. And he’s right. All it will take is one high profile case, a client who hires an SEO firm in good faith only to be made to look like a fool when the news breaks that thousands of blog and forum comments were fake. The only question is, Which Fortune 500 company will it affect, which industry? When it happens, it will affect all of us. What will the SEOs say then?