Optimizing PDF Files
Search engine optimization is always changing, always improving, and that’s a good thing. One of the latest developments in SEO is that webmasters now have the ability to optimize PDF files. But how?
First, you have to ensure that your PDF files are not in a secure folder. Locked by security walls will cause search engines to be denied access and if search engines can’t crawl them they can’t be indexed. But other than that, there aren’t too many restrictions.
PDF files are optimized a lot like HTML pages. You can place your keywords in the headline of the document as well as in subheadings and throughout the document. You can also link out from PDF files to other pages on your website and use important anchor text for those pages. But more importantly, you can link inbound to PDF pages using appropriate and relevant anchor text to help improve their crawlability and ranking quotient.
PDF files also have author, tittle and description information that you can fill out when you create them. Use that information as the search engines may be able to use it for indexing.
Ensure that you when you create your PDF file that you do so using a text editor or word processing program like Microsoft Word, OpenOffice, or CoffeeCup. Don’t create it as a .jpg or it won’t be crawlable.
Optimizing your PDF documents is not hard and can be done just as you would do for an HTML page.