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Constant Contact published a recent blog post telling online marketers how to convert their Facebook profiles into a Facebook page, but there’s the overriding question of … why would you do that?

Actually, there are several good reasons why you might want to do that.

The first reason is this: Facebook has a rule that businesses can’t use personal profiles. If you are publishing commercial content as a business through a personal profile page, then Facebook could delete your profile without warning and you’d lose all your friends and all your content.

Beyond that, there are other benefits to having a Facebook page.

First, pages are public, and you can easily share them with your friends. Your freinds can easily share and like them too. Basically, Facebook pages are so public that anyone can share them.

You can also run promotions on your Facebook page and organize your content in a way that makes your business look more professional.

Finally, Facebook has a metrics section for pages that allows you to see what your most engaging content is. You can see the reach of your content, how many people are talking about it, and see how many people have liked and shared it. You gain access to data on Facebook Insights after 30 likes. This alone makes a Facebook page a necessary component to your online marketing.

If you are operating a business as a personal profile on Facebook, switch it over to a Facebook page today.

A post at Constant Contact shares 21 ways non-profits can use Facebook. You can use these same tactics to promote your business. Here are 21 outstanding ways to market your business through Facebook.

  1. Shoot videos of your employees working.
  2. Share your company history on your Facebook page.
  3. Make good use of all of Facebook’s tabs.
  4. Use as many of the tabs as you can for your business.
  5. Take a survey.
  6. Share your customer testimonials.
  7. Take candid photos of your staff doing what they do and share it on Facebook.
  8. Get customer approval first, but show them being happy with the results they got.
  9. Link to press releases and press coverage of your business and its events.
  10. Link to relevant legislation that affects your business.
  11. Ask for comments on your page.
  12. Take pictures of your events and post them on Facebook.
  13. Post event invitations.
  14. Educate consumers.
  15. Share private feedback from customers (but get their permission first).
  16. Tag your partners and suppliers in posts that are relevant to them.
  17. Share news of common interest with your fans. It doesn’t even have to be about you.
  18. Sum up your business’s mission with your cover photo.
  19. Share awards you win as a company.
  20. Welcome new customers. However, if customers expect confidentiality, then get their permission first.
  21. Have a contest or a promotion.

Facebook is an incredible marketing tool. Most businesses aren’t using it to its fullest potential. Are you?

Have you ever wanted the ability to make offers on your Facebook page? To offer discounts, giveaways, contests, and engage your audience in other promotions that lead to your benefit and theirs? Well, now you can. Facebook has announced that Facebook Offers is in limited beta.

What that means is that you can request the ability to make offers on your Facebook page if you request it and Facebook grants it. The best I can tell at this point, Facebook will grant the offer to anyone who asks.

So what can an offer do?

Facebook Offers is a lot like Groupon. You make offers to your Facebook fans that you hope they will take you up on. When they do you get increased exposure for your business, more traffic to your website, and more customers sending you their money. You can reach new people with your offers when your friends and fans share it with their friends and fans.

I think Facebook Offers is a great idea. I’d like a little more clarification on whether or not it is open to anyone who asks. If it is, then this is a grand opportunity for all. If not, then it’s a grand opportunity for a chosen few while the rest of us will have to wait a while. Eventually, Facebook Offers will be open to everyone.

Facebook marketing is getting better. Slowly. But it is getting better and that’s something to brag about.

Leave it to Marketing Pilgrim. On one day they’re asking if Facebook Stores are a failed experiment. And the next day they’re announcing Timelines for Brands.

Here’s the question: Do you think Timelines for Brands will change anything?

Many a company has tried to sell through Facebook. Personally, I think it works better for smaller companies and solopreneurs, who can maneuver easily as individuals on Facebook and sell without actually marketing. But that’s just me. Nevertheless, Facebook does have something to offer for brands.

One of the new products, and it hasn’t actually rolled out yet, is Timelines for Brands. These won’t be just like your personal timeline, but they will be a little more eye appealing than the current Facebook page layout. That’s a good thing, right?

People who visit your brand’s timeline will be able to see at a glance the various features of your Facebook marketing offerings. They’ll be able to see your contests, coupons, featured items, and other timeline features at a glance. But will that matter?

I’m not one to pronounce an Internet marketing strategy dead just because no one has figured out how to profit from it yet. How long did it take for companies and brands to take to social media to begin with? How about video marketing? And mobile marketing?

There is a lot of opportunity in Facebook if you can figure out how to leverage your efforts. Hard selling doesn’t work. People go there to hang out, not buy stuff. Still, that doesn’t mean they won’t whip out their wallet for the right item.

Is it a good marketing strategy to develop multiple Facebook pages? It depends. There is a lot riding on your ability to manage multiple pages. Here are some thoughts to ponder.

  • Do you have the resources to manage multiple pages? For every page you have you’ll need at least one administrator. Does your administrator have time to manage those pages while also attending to their other duties within the company?
  • Do you have the money to outsource the administration of your Facebook pages? If you cannot have someone inside your organization manage your pages, then you’ll have to pay someone else to do it. Is it affordable?
  • Does each Facebook page have a strategy? It’s conceivable to have a Facebook page for each product you sell or each division within your company, but you also need a strategy for each page. Who is responsible for developing that strategy and is implementation feasible for each page you want to develop?
  • Do you have enough content to fill each page you want to develop?

Facebook marketing has become a strategy all on its own. Make sure you have the proper resource before you implement a Facebook marketing strategy, including multiple pages for your business.

Facebook has been in the news a lot lately. Here are some of the biggest headlines regarding Facebook and what they are up to in these times:

With all this talk of Facebook, if you run a business and you want to know the best practices for marketing through Facebook, talk to someone who knows how to meet your needs.

Facebook is one of the most powerful social media tools online. Of course, it’s also the most trafficked website online so it makes sense that any business would want to have a presence there. But what about local business? Can Facebook benefit businesses with a local presence that may not want to market themselves internationally? Absolutely. Here’s how.

  • Facebook Places allows you to edit community pages that are local to you. For instance, if you live in Boston, Massachusetts, use the Facebook search feature to find the Boston, Massachusetts community page. Anyone can edit that page. Once you make an edit, future editors who are also friends of yours will see that you’ve made changes to that community page.
  • Friends Lists allow you to create lists of your friends who may have something in common, such as friends who live in the same geographic area. You can post updates that only those friends see.
  • Local Business Listings, like Facebook Places, are community pages that anyone can edit, except that they are for businesses. Yours could very well be there, created by Facebook. All you have to do is click to edit the page and monitor what others write when they edit. You want to be sure no false information about your business is published.
  • Create your own Facebook page for your local business.
  • Post events and promote them through Facebook Events.

Facebook is a powerful way to promote your business online to people you may already know or that you meet in the process of doing business in your local area.

One marketer takes issue with companies that promise you the moon and the stars – or 1,000 Facebook Likes – in exchange for your hard-earned money. I totally understand why.

Here’s what’s happening:

Most clients pay this company between $1,000 and $3,000 dollars a month and this company increases their “Likes” exponentially. It works; they do gain these clients thousands of Likes in a very short period of time (two to four months.) Most of the posts that gain these Likes are similar to those pictured above – 4 or 5 of these a day – sometimes posted within seconds of each other at 6am.

Have you paid someone $1,000 to get you a lot of Likes with Facebook questions such as “Like this page if you’re glad it’s Friday?” If so, shame on you.

Those types of Likes are low-value Likes. That’s not to say that all Likes are low value. You have to be careful who you’re asking to Like you, what exactly you are asking them to Like, and why you’re asking them in the first place. All those things affect your bottom line.

The real value of a Facebook Like is not in the Like, but in what happens after the Like. Do you get them to your website? If so, do they stay? Do they buy something? Is your bottom line affected in proportion to the amount of money you spend on the campaign? If not, why not?

Facebook marketing works if you do it the right way. The wrong way is to spend money on low-value Likes that don’t lead to business. Targeted marketing is the best approach – even on Facebook. Don’t lose your head, and your pocketbook, chasing Likes.