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If you haven’t noticed, there’s a full on war going on between Google+ and Facebook, which is interesting because they may not really be competing.

Google+ is really all about integrating all of Google’s services into one service that ties them all together socially. Facebook is just about connection. Period. Always has been.

Later this month Facebook will introduce its Timeline across the board to every user. How will that change things?

First, you’ll be able to add a huge header at the top of your Timeline to define who you are and what you’re about. That’s a very important branding element for small business owners who are using Facebook for marketing.

The Timeline is being billed as the story of your life. If you are an entrepreneur or small business owner, it could just as well be the story of your business’s life. And that’s huge. But is it really a whole lot different than what you have now?

It will be easier to search for past events in your Timeline – for you and for your subscribers.

Oh, and speaking of subscribers, that’s something else Facebook has added. Instead of friending everyone who asks, just get them to subscribe to your public updates. You could build a business on subscribers alone. What do you think of that?