It’s no secret that being a business and having a presence on Facebook has been challenging, particularly for the smaller business. Many of the changes in Facebook’s algorithms are supposed to allow the higher-quality content of a smaller business page to show up on more newsfeeds, similar to the way Google attempted to bring higher-quality content to light in its recent algorithm changes. There’s a lot going on behind the scenes, and a recent announcement on the Developers blog lifts the curtain again for a glimpse:
“You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.”
This basically means that the common practice of making someone “like” your page in order to get some things is going to be bad…but in other cases it will still be okay. Look for a lot of discussion to begin on various forums as business owners try to figure out how to optimize their Facebook presence without incentivizing people the wrong way.
For more information on social media optimization, visit http://www.reciprocalconsulting.com/social-media-optimization-SMO.php.