Give It Away, Give It Away, Give It Away Now
The rock band Red Hot Chili Peppers had a popular song a while back titled “Give It Away.” The popular lyrical refrain went like this:
Give it away
Give it away
Give it away, now
If you’ve heard the song, then you know the melody.
The philosophy behind the lyrics was one of altruism. If you have something of value, give it away. Your efforts will come back to reward you. It’s a timeless principle that is at the heart of more than one religion. And it’s also an important principle for Internet marketers.
“Free” has become a sort of currency online. Many Internet marketers have gone on to great success giving away their precious gems for free. And you can do it too.
When you decide to use the power of “free” to your advantage, take something you’ve produced – something of value – and give it away for free. Ask for nothing in return. Except one thing. An e-mail address.
This works wonders and leads to great things. The thing you give away for free has to be truly valuable – at least in the eyes of the recipient. When your freebie has value, the recipient will be more than happy to share their contact information. You can then use that for marketing purposes well into the future. Try it, you’ll see the reward I’m sure.
The Key To Successful Viral Marketing
There are as many ways to succeed at viral marketing as their are people doing marketing online. There is no one right way to conduct a viral marketing campaign. But there is one common element to every viral marketing campaign and there always will be. If you can tap into that one element then your chances of succeeding are greatly enhanced.
So what’s the key?
The key to any successful viral marketing campaigns to solicit others to do your marketing for you. How do you do that? There’s a real simple way to get others do your marketing for you – offer something of value.
Yes, that’s it. Make sure you offer something of value for free to those other people and they will do your marketing for you if they believe in what you are doing.
It is getting harder and harder to conduct a viral marketing campaign online due to the low barrier to entry and the number of people competing for attention. Your offer has to be outstanding. You have to offer something that is free and that people will find of value. Strike a nerve and they will promote your offering for you.