2010 Search Engine Optimization Goals
Happy New Year! Welcome to 2010. Have you established any search engine optimization goals for this year?
It might seem like an academic exercise to establish goals for SEO, but it’s really not. If you want your search engine optimization efforts to be successful then you’ve got to have a plan and you’ve got to work your plan. That requires setting some goals.
The first step to successful goal setting is to analyze where you are now. What got you here? Have you been tracking your progress?
Some of the important SEO metrics to keep an eye on include:
- Search engine saturation
- Number of inbound links
- Keyword rankings
- Page rankings per keyword
- PageRank
- Traffic count (visitors, unique visitors, etc.)
- Bounce rate
These are not the only metrics that are important, of course, but it’s a good start. Figure out where you stand right now then chart a course for where you want to be by year’s end. Goalsetting is not a difficult task, but it is an essential one – even for search engine optimization.