Have you ever wished you could broadcast a video online in real time to an audience of thousands of eager watchers? It won’t be long before you can.
I like this idea. It’s about as sublime an idea as I can think of. But what does it take?
- First, it takes a Google+ account. If you haven’t signed up for a Google+ account, then I’d suggest you do so. This is only going to get better.
- Secondly, you need a YouTube account. If you don’t have one, sign up for one now. Remember to sync your YouTube account and your Google+ account by using the same login address.
- Start a Google+ hangout. Invite people. Enjoy the hangout.
The Google+ Hangouts on Air hasn’t been rolled out publicly yet, but when it does go public, you’ll then be able to have a recording of your hangout post automatically to your Google+ stream and your YouTube account. Then, you and the other participants, as well as people watching the recording after the event, can discuss it. That’s powerful video marketing.
In fact, it’s the most powerful video marketing ever. After all of that, you’ll be able to share the video on Facebook, Twitter, LinkIn, and wherever else you have a social media presence.
Google+ Hangouts is already a powerful feature of the new social network owned by Google. When you add the ability to record your hangout and have it post automatically to YouTube – well, you can’t beat it. It isn’t exactly realtime (thought the event itself is), but it’s just one step away.
