We’ve been saying it for over a year now. Google+ impacts search engine listings.
In fact, if you read the article, it says that search results for brand names increased by 10% for Google+ users during the period between January 2012 and May 2013.
The study conducted by Conductor.com dealt only with technology writers, but I’m willing to bet that it applies to any type of writer. I’d be willing to bet that it’s true of any type of content producer – whether you be a writer, a CEO, a middle manager, or a small business owner.
You can compare Google+ to LinkedIn, Facebook, and Twitter all you want, but the one benefit that Google+ offers that none of the others do is that regular usage increases the search mojo for your brand.
It’s important to note that this is relative to personal brand searches, not generic keyword searches. You should understand the difference.
The importance of Google+ as a personal branding element and a social search tool cannot be overstated. When you use Google+, you are affecting your online brand powerfully. Take advantage of the Google Authorship markup tools available to you and use Google+ for your personal branding efforts. The two go hand in hand.