Most web pages that suffer from mediocre search rankings can have those rankings increased with just a few simple tweaks. In most cases all it takes is 3-5 small improvements that take less than 5 minutes each to fix. Here are 5 very small web page improvements you can make to better your website’s SEO in less than 30 minutes.
- Alt tags – Got a photo or image that you are adding to your page? Include an alt tag. Make sure that your alt tag uses your primary keyword for that page. The alt tag is to notify the search engines that the photo is there and what it is about. It will definitely increase your SEO to have alt tags on all your images.
- Inline JavaScript – This kills so many web pages that it’s not even funny, especially if the JavaScript is at the top of the web page’s code. Take that inline JavaScript and put it into an external file, then call it into your web pages with a single line of code. That alone should increase your web visibility because search engines don’t crawl JavaScript and you want to watch your code-to-text ratio.
- Unique meta descriptions – If you have two or more web pages with the same or similar meta descriptions, rewrite the meta descriptions until they are all unique.
- Keywords in subheads – Subheads are often overlooked in pages with lots of text, but if you add subheads every third or fourth paragraph and ensure you have your keywords in those subheads, then that will go a long way to optimizing your web pages.
- Optimized meta title – Like the meta description, a unique meta title can do wonders for your on-page SEO. Don’t just take your page’s headline and make it your meta title. Instead, write a unique meta title using the same keyword that is in your headline.
If you follow these 5 simple steps, you should find your on-page SEO improving your search rankings almost immediately.