If you want quick, clear and concise competitive intelligence information then there are two online sources that are easy to use and very affordable. They’re free.
One of them you are likely familiar with. The other one you may not have heard of, but it’s still just as useful. In fact, the reliability of the information may actually be better than that of the first source. So what are these two sources of free competitive information?
- Wikipedia – Everyone knows about Wikipedia. That is, everyone who’s conducted a Google search. You’ve likely seen Wikipedia land at the top of the search results a time or two. While not all of the information to be found in Wikipedia is 100% reliable, you can usually pick up some good competitive information about the companies in your niche. But not always. If you are the creator of a new niche of business then you won’t have competitors, but you get my drift. You can find Wikipedia here.
- The Free Library – The Free Library is an article directory unlike any other article directory. Most of the articles are original content. And they’re also valuable pieces of information. You can search for articles on any topic by topic, author, title and keyword. It’s like a virtual library right at your fingertips. Find information on anyone or anything. You can visit The Free Library right here.
When it comes to competitive intelligence, don’t leave these two free online sources out of your research.