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	<title>The Reciprocal Consulting Blog &#187; PPC keywords</title>
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		<title>Should You Use Exact, Phrase, Or Broad Match?</title>
		<link>http://reciprocalconsultingblog.com/pay-per-click/should-you-use-exact-phrase-or-broad-match/</link>
		<comments>http://reciprocalconsultingblog.com/pay-per-click/should-you-use-exact-phrase-or-broad-match/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 09:38:29 +0000</pubDate>
		<dc:creator>Blog Manager</dc:creator>
				<category><![CDATA[Pay Per Click Management]]></category>
		<category><![CDATA[match types]]></category>
		<category><![CDATA[PPC keywords]]></category>

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		<description><![CDATA[Match types are a way to control ad spend and traffic with PPC. But you&#8217;ve got to put some thought into how you do it. First, let&#8217;s explain what they are: Broad Match &#8211; Broad match means the search engine will return your ad for search queries that match any of the words within your [...]]]></description>
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