What Is Content Portability?
Content portability is a fairly new concept, though in reality it’s been around for as long as the Web. It simply means taking your content and making it accessible in other parts of the web. The further afield you can take your content the more likely you are to attract more visitors to your website. But how is content portability accomplished?
It is accomplished in a number of ways:
- RSS feeds
- Aggregation
- Widgets
- Web apps
- Mobile apps
- Social media republishing
- Blogging and article marketing
Essentially, any tool that can be used to take content on one site and redistribute it through another website or platform is taking the concept of content portability and making it work for you.
The benefits of content portability are increased traffic to your website, more eyes on your brand, enhanced reputation on the Web, name recognition among your audience, and your own social graph enhancement.
In an age of rapid progression and competitive social media publishing, you cannot afford to delay content portability or hold back from publishing and republishing your important content. It takes little effort and is very affordable. Learn more about content portability right now.
How RSS Can Boost Your Reputation
Your RSS feed can be a very valuable tool for your reputation. And in today’s online culture you need a good reputation management strategy. Use your RSS feed to give your online reputation a boost.
The RSS feed is something your site visitors will subscribe to and by subscribing to your feed they are giving you permission to contact them over and over again. Of course, the feed is what is contacting them. It’s an automatic content delivery system that your site visitors receive after subscribing. It’s a great reputation management tool because your site visitors use the feed to make judgments about you and your business.
RSS stands for really simple syndication. That means you can become a syndicated columnist or author simply by writing a blog or developing a website. And when you make it work for you, your reputation will thank you.