Yelp has been around for ten years now, and they’ve got a decade’s worth of data compiled in the reviews and searches they are famous for. What have they done to celebrate? They’ve invited the world to their idea of a party, in the form of Yelp Trends. Why would this be a good thing for search engine optimization? To quote Yelp:
Our massive wealth of data and the high quality reviews contributed by the Yelp community are what allow us to surface consumer trends and behavior based on ten years of experiences shared by locals around the world.
Marketing is all about trends, and search engine optimization is essentially the art of figuring out the way to latch on to those trends and have the keywords and phrases that people are using to find what they want on the internet. If you could see what is trending, or has trended on Yelp, it could give insight into your own market. It’s interesting, too.
Plug in the words you are interested in and you can see a ten year graph of interest in those words in 98 cities (that’s 20 countries) all over the globe. It definitely can be a springboard for some brainstorming, and Yelp is right — it is fun. It’s also got the potential to be another insight into your local region’s search history if you are near one of the targeted areas.
What could you do with ten years of data? Probably a lot. For more information on search engine optimization and the ways it can affect your business, visit http://www.reciprocalconsulting.com/search-engine-optimization.php.